Rachel Martin CV

About Me

Raised on a Merino station and holding qualifications in Agribusiness Marketing and User Experience Design, I combine industry expertise with a versatile, creative approach to craft authentic and striking campaigns that engage audiences, elevate brands, and deliver measurable impact.

Education

Diploma: User Experience & Web Design | Billy Blue Design College | 2022 Graduate

Bachelor’s Degree: Agribusiness | Major: Marketing & Management | University of New England | 2020 Graduate

Seymour College | Adelaide | Boading House Prefect | 2015 Graduate

Skills

User Experience & Web Design | Copywriting | Content Creation & Strategy | Brand Development | Photography | Video Production | Social Media Management

MARKETING COORDINATOR

AgriWebb
2025 | 6 month contract

AgriWebb is an Australian-led, international livestock management platform that transforms livestock data into verified outcomes for over 22 million animals managed worldwide.

AgriWebb’s model can deliver measurable impact, traceability and authentic storytelling for global corporations including PrimeAsia (leather supplier to Adidas and Nike), McDonalds and Nestlé Purina.

  • Sustainability Program Launch: Produced Program Hub video, generating 1,819 impressions, 10.5% engagement, reaching key CSOs at McDonald’s, Woolworths, Coles, and Teys.

    Black Friday Campaign: Led 46 content pieces, reaching 23K accounts, driving 32K views (+135% MoM), growing Instagram to 8.1K followers (+105) and contributing to ~15% YoY ARR growth.

    Targeted Campaigns: Managed all major national promotions with leading partner, for the first seasonal campaign, generating $48K+ new ARR.

    Webinar & Lead Generation: Delivered multiple high-performing webinars with 575+ registrations and 120+ qualified leads.

    Social Media Expansion: Grew reach to 177K views, 43K accounts (+121%), driving engagement with consistent, strategic content.

    Content & SEO Strategy: Produced relevant blogs, market updates, and case studies, including videos achieving 3.9K views, enhancing brand awareness across SMB and Enterprise audiences.

    • Black Friday Campaign: Drove 135% MoM Growth and 15% YoY ARR via 46-Piece Black Friday content campaign.

    • Webinar Leadership: 575+ registrations, 120+ qualified leads.

    • Social Media Growth: 190K views, 47K accounts, 144% engagement increase over 4 month period.

Freelance Marketing

    • Brand identity creation

    • Naming & ethos development

    • Photoshoot direction & photography

    • Content strategy & creation

    • Social media advisory

Gourmet homemade goods

    • Brand development

    • Content strategy & creation

    • Social media advisory

Award winning hair colourist

    • Stakeholder communications

    • Content strategy & creation

    • Social media management

Merino wool stud

DISTRIBUTION CENTRE ASSISTANT

VRG GRL
2024-25

VRG GRL is a highly recognised Brisbane fashion label with fast-moving, design-led collections.

As a female-founded business, VRG GRL prioritises female voices and perspectives across design, operations, and strategy, reflecting a commitment to inclusivity, empowerment, and innovation in fashion.

    • Executed high-volume orders via WMS, PeopleVox.

    • Processed returns across multiple e-commerce channels, Shopify and Refundied

    • Handled high-volume clothing shipments accurately and efficiently.

    • Maintained accuracy during peak periods, including Black Friday.

    • Black Friday Campaign: Drove 135% MoM Growth and 15% YoY ARR via 46-Piece Black Friday content campaign.

    • Webinar Leadership: 575+ registrations, 120+ qualified leads.

    • Social Media Growth: 190K views, 47K accounts, 144% engagement increase over 4 month period.

MARKETING COORDINATOR

Paradigm Foods
2023 -24

Paradigm Foods is Australia’s bespoke brand house of luxury. Renowned for its commitment to B Corp values and regenerative practices, the company delivers products that combine culinary excellence with environmental responsibility.

Paradigm Foods partners with top-tier chefs, restaurants, and international markets, showcasing Australian beef and lamb on the global stage.

    • B Corp Advocacy: Ensured all marketing and communications emphasised B Corp values, reinforcing ethical and sustainable brand positioning.

    • Sustainability Promotion: Executed branding and PR focused marketing for Roots Regenerative, Australia’s first USDA-approved regenerative beef.

    • Premium Events: Delivered high-profile brand activations in Melbourne, Sydney, Brisbane, Chicago, Los Angeles, and Dubai.

    • Strategic Partnerships & Social Media Content: Led content strategies for Paradigm Foods’ eight luxury beef and lamb brands; collaborated with top chefs and media personalities including Neil Perry, Alana Lowe, Justine Schofield, and Curtis Stone (Los Angeles).

    • Brand & PR Execution: Coordinated photoshoots, PR send-outs, brand collateral, internal communications, and website content to deliver cohesive, high-impact campaigns across domestic and international markets.

    • National Sustainability Campaign: Produced BTS shoot content, alongside the production agency Oga Agency and industry leader Meat and Livestock Australia, videos reaching 64K+ impressions over media channels.

    • BeefWeek 2024 Lunch: Coordinated an exclusive 160 guest lunch with celebrity chef Justine Schofield at the largest beef industry event in the Southern Hemisphere.

  • Facilitated networking opportunities for young professionals in agribusiness by organising high-quality events featuring keynote speakers.

  • Queensland’s largest and most prestigious fashion event. Volunteer participation involved developing skills in fashion styling and event coordination.

  • Supported fashion shows and store initiatives connecting Australian wool growers with the fashion industry, promoting Merino wool’s sustainability, quality, and global relevance.

Community Engagement

@RACHELMARTIN.AU

References are available on request.